P&CO has unveiled its latest clothing collection, inspired by the rebellious youth culture of the 1950s.
The new range includes graphic tees and raglans, with trademark hand-drawn lettering and illustrations, plus a gas station-themed bomber jacket, cargo pants, trucker caps and motorbike emblazoned zip-up hoodies, as well as various accessories.
P&Co is a Birmingham-based fashion brand founded in 2013 and influenced by English industrial design and Americana culture. Creative director Mr Timms said: “Liars is something that’s written in P&Co’s past. We had huge success a few summers back with the ‘Desires & Liars’ collection. This was where we first introduced our motorcycle / cafe racer inspiration into the mix.
“The ‘Liars X Crybabies’ collection is a prequel to the ‘Desires & Liars’ narrative; inspired by 1950s youth rebellion, rock & roll and Americana. Drawing inspiration from cult films, salt flat speed trials and American nostalgia, this is set to be a really fun collection, and probably our favourite to date.”
This launch of the new collection was accompanied by a stunning Marlon Brando-inspired video, shot on location at the incredible Bonneville Salt Flats in Utah, which you can watch above.
Images courtesy of P&Co